Meet the Team
We’re a small but mighty team, working across education & learning experience, product & development, sales & marketing, logistics & customer support. Get in touch if you’d like to chat to us.
Founder & CEO
Sandy is Marty the Robot’s inventor. Sandy has a MEng in robotics from Heriot-Watt University, MSc in computational neuroscience and PhD in robotics from the University of Edinburgh, specialising in walking robots.
Product & Production Lead
Since early 2017, Finlay has been Robotical’s product and production lead. With a focus on designing experiences, Finlay has taken Marty from an early-adopters product to a robust offering that suits the needs of educators.
Christine keeps the entire team in check and takes care of Robotical’s accounts. She is responsible for the logistics function of the business, organising Robotical’s support centre and making sure all queries get to the right person for a speedy reply.
Ben looks after Robotical’s schools team, focusing on getting Marty into the hands of teachers, as well as our distributors and suppliers around the world. Ben has a wealth of experience in building start up sales processes from scratch, having previously worked with a number of SaaS startups and enjoys creating a graph or two!
Head of Marketing
Nat joined the start-up world in 2020 and is responsible for aligning marketing strategy with business objectives, lead generation and growing the Robotical brand internationally. Her two kids, aged five and eight, might just be Marty’s biggest fans.
Siobhan is working towards a PhD from the world-renowned Edinburgh Centre for Robotics. She is passionate about outreach and has spent a lot of time getting the next generation enthused about a career in robotics, with a focus on trying to encourage more young women into STEM.
Social Media & Content Executive
Sophie joined the team in 2021 and is responsible for increasing brand awareness and engagement by developing content for Robotical’s digital platforms; drafting posts, writing blogs and developing multimedia content. You might spot Marty and Sophie enjoying day trips together around Scotland!
Testing & Support Developer
Fresh out of his Masters, studying Software Development, and following a stint at a music studio, Joe takes care of everything on the support and testing side of the company. This involves testing all in-house developments and improvements to Marty, as well as helping our users get the best experience they can from their Marty.
Nikos is responsible for the user-facing aspects of the website and mobile applications. Besides being a developer, Nikos has also a PhD in Cognitive Neuroscience from the University of Edinburgh. He is looking for ways to combine his backgrounds and find integrated solutions to make Marty’s user interface more fun and appealing!
Head of North America
With +20 years of experience in tech, Hal leads on strategy and implementation in North America, including growing market share and the distributor network. Hal looks forward to traveling with Marty across North America to meet our partners, but for the time being, Marty loves being the center of attention when they are on video calls together.
Since 2018, Rob has assumed a part-time CFO role with Robotical, helping to steer financial forecasting and management, funding and investor liaison. Rob comes with +25 years’ experience in finance and accounting, previously a senior partner with KPMG in Latin America.
Rob is a serial entrepreneur, technology investor, engineer and obsessive maker. Rob founded Actix in 1991 and, as CEO, built a highly profitable business to over £25m revenue, 250 staff and 12 offices worldwide. Besides Robotical, Rob currently chairs DevicePilot, and is a director of Singletrack and Float.