Meet the Team
We’re a small but mighty team, working across education & learning experience, product & development, sales & marketing, logistics & customer support. Get in touch if you’d like to chat to us.
Founder & CEO
Sandy is Marty the Robot’s inventor. Sandy has a MEng in robotics from Heriot-Watt University, MSc in computational neuroscience and PhD in robotics from the University of Edinburgh, specialising in walking robots.
Director of Product
Since early 2017, Finlay has been Robotical’s product and production lead. With a focus on designing experiences, Finlay has taken Marty from an early-adopters product to a robust offering that suits the needs of educators.
Christine keeps the entire team in check and takes care of Robotical’s accounts. She is responsible for the logistics function of the business, organising Robotical’s support centre and making sure all queries get to the right person for a speedy reply.
Chief Commercial Officer
Ben looks after Robotical’s schools team, focusing on getting Marty into the hands of teachers, as well as our distributors and suppliers around the world. Ben has a wealth of experience in building start up sales processes from scratch, having previously worked with a number of SaaS startups and enjoys creating a graph or two!
Nat joined the start-up world in 2020 and is responsible for aligning marketing strategy with business objectives, lead generation and growing the Robotical brand internationally. Her two kids, aged six and nine, might just be Marty’s biggest fans.
Testing & Support Developer
Fresh out of his Masters, studying Software Development, and following a stint at a music studio, Joe takes care of everything on the support and testing side of the company. This involves testing all in-house developments and improvements to Marty, as well as helping our users get the best experience they can.
Nikos is responsible for the user-facing aspects of the website and mobile applications. Besides being a developer, Nikos has also a PhD in Cognitive Neuroscience. He is looking for ways to combine his backgrounds and find integrated solutions to make Marty’s user interface more fun and appealing!
Head of North America
With +20 years of experience in tech, Hal leads on strategy and implementation in North America, including growing market share and the distributor network. Hal enjoys travelling with Marty across North America to meet our partners and customers at various shows and events.
Business Development Manager
Calum looks after Robotical’s school partners, having daily conversations with teachers across the globe that revolve around getting Marty into as many schools as possible and driving the growth in the US. With experience in sales, design and marketing from various sectors, Calum will happily chat about Marty (or anything!) all day long.
Rob is a serial entrepreneur, technology investor, engineer and obsessive maker. Rob founded Actix in 1991 and, as CEO, built a highly profitable business to over £25m revenue, 250 staff and 12 offices worldwide. Besides Robotical, Rob currently chairs DevicePilot, and is a director of Singletrack and Float.
Dr Sandy Enoch leads a team at Three-Day Startup Edinburgh to test the concept with different robot prototypes.
At University of Edinburgh’s Inspire, Launch, Grow Competition with Archie – a Marty prototype.
Launched in summer 2016, our first crowdfunding campaign raised £106,529 from 893 backers. This paid for our first batch of Martys to be produced.
Our first summer intern joins Robotical, followed by employee number two.
Runner up in EU Robotics Entrepreneurship Awards, Scottish EDGE Win, Converge Challenge Design & Creativity Award.
We started shipping Martys to our backers in July 2017, but first we had to print an enormous amount of parts, calibrate 6,000 servos, bag 120,000 screws, nuts and bolts and box 14,000 threaded inserts. Yeesh!
This allows us to continue with and scale up production, build the team and start planning for Marty the Robot V2.
That’ll be to Wise Club in South Korea, who ordered 1,000 Martys. Our biggest order up until then.
Curriculum-aligned Marty lessons start coming out.
Marty is featured in the National Museum of Scotland’s robots exhibition.
Development for Marty V2 actually started in 2018 – it had a really long gestation period!
And shipped to 200 schools around the UK and various distributors around the world. Some of our biggest Kickstarter backers also receive some special edition add-ons.
The team is growing fast and Robotical makes key hires in marketing, education and development.
Are you looking for new STEM resources for your classroom? Robotical is loaning Marty the Robot to schools for no-obligation, two-week trials.