About Us

Back in 2016, Marty the Robot was just an idea. Today, thanks to the team at Robotical, it’s a leading STEM resource that can be found in over 1,000 schools around the world.


Robots sold

Marty is a popular little robot, with more than 10,000 Martys around the world moving and grooving to Scratch and Python


Whether it’s in schools, code clubs, or even homes, Marty can be found in more than 65 countries around the world


While other leading educational robots have a maximum of three motors, Marty has a whopping nine! This means that it is able to carry out more versatile movements

Hours Learning Content

Whether they’ve just started out on their educational journey, or are advanced coders, Marty comes with educational resources for learners of all stages


After completing a PhD in Robotics, Dr Alexander Enoch (we call him Sandy) set up Robotical in 2016. When coming up with the idea, Sandy’s main inspiration was his young niece, who was around six years old at the time. He wanted to create a human-like robot, full of character, that she could use to make learning the basics of coding more like child’s play and less like hard work. So, putting his well-honed inventor skills to use, Sandy designed and built Marty V1 from scratch, got the all-important seal of approval from his niece and then went on to secure start-up funding via a crowdfund to put the first 1,000 Martys into production.

Further seed rounds followed, raising over $1million to scale up production, grow distribution, build the team and make Marty V2 a reality.

92% of teachers agreed that Marty makes learning fun for both students and teachers.
89% of teachers saw Marty as a valuable investment for students and their future careers.
4.7 out of 5 teachers would recommend Marty to a fellow educator.
92% of teachers saw and increase in student proficiency in STEM subjects after using Marty.


Marty has been an international phenomenon from the start, and today more than 10,000 Martys have been sold with distributors across Europe, Africa, Asia, Australia and North and South America. Marty can be found in over 1,000 schools around the world moving and grooving to Scratch and Python.

Marty is the best value-for-money humanoid robot on the market! The unique walking mechanism means Marty can walk, turn, dance, kick a ball and so much more. And, because each limb is controlled by specific motors, Marty is also more stable and robust than other walking robots.

“My chief aspiration with Marty is to make kids realise that engineering is creative and fun, and anyone can get into it. Through a fun tool like Marty we want to encourage the next generation of engineers and scientists to think about the positive ways robotics and tech can help make the world a better place, and encourage greater diversity in STEM”

Dr Sandy Enoch, Inventor of Marty the Robot

The Robotical Team


Robotical is made up of a team of enthusiastic individuals, all unified in our love for STEM and a passion for learning.

We’re dedicated to helping teachers bring coding to life. That’s why our product and educational experience designers ensure Marty is fit and robust for every classroom, and is supported by a wide range of learning resources.

As well as this, our commercial and accounts team is here to provide support to all our schools and partners – to ensure they are getting the most out of their Martys, straight out of the box.


Tech for Good, creating the problem-solvers of tomorrow

Accessibility & Inclusion, making our products accessible to all teachers and learners

Quality & Longevity of the products we make – we never want them to sit on a shelf!

Honesty & Transparency in how we operate and communicate with our customers and partners

Fun & Engaging in how we get learners involved in STEM and technology

Open, Responsive & Approachable, we take customer feedback on board and action it swiftly

Robotical for Change


Community outreach

Every month we contribute our time to help schools and other organizations to spread the love for STEM and get young learners excited about robots (it’s the closest thing to magic in real life, after all). This also allows us to provide real-world examples of ‘engineers’ and people in tech professions. If you can see it, you can be it!

Social Responsibility

We donate robots and offer discounts to non-profit organizations and charities around the world who share our values and work towards smashing the digital attainment gap and giving children from under-previliaged backgrounds a path to success.


It’s a journey (not a destination) but we’re working hard to ensure our products don’t end up in landfills (with trade-in schemes and donations), we’re minimising our carbon footprint (by using only boat and land freight) and working towards being carbon negative by 2025.


Sep 2014
Concept Testing

Dr Sandy Enoch leads a team at Three-Day Startup Edinburgh to test the concept with different robot prototypes.

June 2015
First Competition Win

At University of Edinburgh’s Inspire, Launch, Grow Competition with Archie – a Marty prototype.

August 2015
Marty Gets Eyes!

Jan 2016
Robotical Founded

June 2016
Indiegogo Campaign

Launched in summer 2016, our first crowdfunding campaign raised £106,529 from 893 backers. This paid for our first batch of Martys to be produced.

Summer 2016
Team Growth

Our first summer intern joins Robotical, followed by employee number two.

Winter 2016
Awards Start Rolling In

Runner up in EU Robotics Entrepreneurship Awards, Scottish EDGE Win, Converge Challenge Design & Creativity Award

July 2017
First Batch Shipped

We started shipping Martys to our backers in July 2017, but first we had to print an enormous amount of parts, calibrate 6,000 servos, bag 120,000 screws, nuts and bolts and box 14,000 threaded inserts. Yeesh!

December 2017
Seed Investment Round

This allows us to continue with and scale up production, build the team and start planning for Marty the Robot V2.

April 2018
First Major Reseller Order

That’ll be to Wise Club in South Korea, who ordered 1,000 Martys. Our biggest order at the time.

Spring/Summer 2018
Move Towards Education

Curriculum aligned Marty lessons start coming out.

Jan – May 2019
Marty in the Museum

Marty is featured in the National Museum of Scotland’s robots exhibition.

September 2019
Kickstarter for V2

Development for Marty V2 actually started in 2018 – it had a really long gestation period!

August 2020
V2 Released

And shipped to 200 schools around the UK and various distributors around the world. Some of our biggest Kickstarter backers also receive some special edition add-ons.

Oct – Dec 2020
Key Hires

The team is growing fast and Robotical makes key hires in marketing, education and development.


Are you looking for new STEM resources for your classroom? Robotical is loaning Marty the Robot to schools for no-obligation, two-week trials.